Discovery announced its new streaming service Discovery+ will launch on January 4, 2021.
At launch, Discovery+ will provide its 5.2 million subscribers with 55,000 episodes of 2,500 current and library shows from the Discovery Networks — HGTV, Food Network, ID, OWN, Travel Channel, TLC, Animal Planet and Discovery Channel.
No word if there will be programming produced exclusive to Discovery+ yet.
Subscribers can choose a plan for $4.99/month which will include ads. For $6.99/month subscribers can watch content without ads.
As I’ve said before, the streaming environment is becoming crowded. With streamers Netflix and Hulu announcing rate hikes recently, it will become incredibly more difficult to get consumers to keep subscribing to multiple services. $4.99 here, $15.99 there starts to add up and some customers could soon see their credit card charges look like cable bills, but without all the taxes and equipment fees.
Discovery+ will be a one-stop shop for consumers who enjoy non-fiction programming without having to navigate multiple streaming apps for each individual brand.
As Discovery+joins the streaming wars are you excited about the new streaming service? Will you subscribe? Leave a comment and let me know.